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Every day millions of people are having poor user experiences with web sites, software and presentations. Chances are you were one of them. Don't let your site or software cause needless aggravation for your users and clients. Poor experiences result in lost sales, site abandonment, aggravated users, and a poor brand experience.
i2Eye has been working with clients to design and develop the best user experiences for web, presentations, software and Kiosks since 2001. We start from the ground up, discussing and analyzing the needs of different users, and proceed to develop a plan that will result in the best possible user experiences.
What is user experience design?
User Experience Design fully encompasses traditional Human-Computer Interaction (HCI) design and extends it by addressing all aspects of a product or service as perceived by users. HCI design addresses the interaction between a human and a computer. In addition, User Experience Design addresses the user's initial awareness, discovery, ordering, fulfillment, installation, service, support,
upgrades, and end-of-life activities. HCI design constitutes a major portion of the activities performed by a User Experience Design team, so the following paragraphs provide an overview of HCI design followed by references to additional material about User Experience Design.
Facet or quality of the user experience design
Useful. As practitioners, we can't be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.
Usable. Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient.
Desirable. Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design.
Findable. We must strive to design navigable web sites and locatable objects, so users can find what they need.
Accessible. Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities (more than 10% of the population). Today, it's good business and the ethical thing to do. Eventually, it will become the law.
Credible. Thanks to the Web Credibility Project, we're beginning to understand the design elements that influence whether users trust and believe what we tell them.
Valuable. Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.
Contact i2Eye to find out how we can improve the user experience of your site or software.
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