How good is your site? Is your software intuitive and easy to use?
Often, there are simple improvements that can be easily incorporated into your web site or software, and a usability analysis will bring those changes to light. Usability studies and analysis can start with a focus group or the analysis can be expanded to include a remotely administered random sampling of a large user base.
At
i2Eye, we firmly believe that a web site or software interface is a constantly evolving asset of the company. In order to meet internal and external needs, it is crucial to test the interface for usability. In many cases the addition of page-specific survey data when combined with log analysis data can provide invaluable insight and help the organization improve the efficiency of a site.
Usability Analysis
Website usability should not be at the expense of design ego.....
Web usability is about making your website in such a way that your site users can find what they're looking for quickly and efficiently. A usable website can reap huge benefits on to your website and your business. Your site is a powerful communication tool, but it's strength is quickly diminished if it is not easy to use, with an intuitive interface providing fast access to content.
A quick analysis of your site can make all the difference and frequently a few simple improvements will have the desired effect.
i2Eye Infotech offer varied levels of usability analysis, from simple recommendations through to thorough reports following user group feedback.
Website Usability Analysis Reports
Is your website working well for you? Could you improve site conversion or your checkout process? We can work with you to improve customer communication, you online marketing strategy and your site conversion.
A first step is an in depth site analysis of your site, examining the site in detail, looking at spending and ROI on online marketing, benchmarking the usability of the site, and using either raw log data or your own site monitoring tools to analyze all key pages of a site. This analysis can help identify flawed checkout design, problem landing pages, navigation and usability issues, and even help
tailor your product range to match customer expectations. This work also leads into SEO, ensuring your site is accessible to search engines as well as customers. A final report pulls all the analysis and recommendations into one document, which will also help refine the site goals and strategy moving forward.
Search engine positioning is ever more key to website success as more and more people find products and services through search engines. i2Eye Emma will identify and rectify immediate problem areas to improve your visibility and ranking as well as work with you to develop a long term search engine marketing strategy.
Web statistics analysis and data mining
The server logs that already exist on your website can tell us a lot about who visits your site, where they find your site, how long they stay, what pages they visit and why they leave. Accessing and interpreting this information is key to understanding how your visitors interact with your site, and where and how site improvements can be made.
Online customer acquisition and retention strategies
Acquiring and retaining good customers is central to the success of any ecommerce site. i2Eye can advise on and develop strategies for success and continued growth, including reawakening "sleeping" customers, growing your customer base, and ensuring effective customer communication.
Usability studies
If your site is difficult to use or navigate you could be losing visitors or customers. We can help you to optimize your site so your visitors find what they are looking for and revisit time after time, rather than leaving frustrated at a bad user experience.
Prices and Solutions
We will then tailor the daily rate to take account of the size of your site, and can do an initial site assessment in less than a day on smaller sites. If you have a specific problem or request which she need to read up on to help you, then the learning is done on our time, the implementation on yours.
Contact i2Eye to discuss how a usability analysis can help you increase the efficiency of your site or software.
