eCRM (
Electronic Customer Relationship Management ) is hot, and with good reason. Customers these days expect to be able to communicate with your organization through multiple channels, some self-serve as well as human interaction. Organizations that don't meet customer expectations risk the loss of that customer. Equally important, when implemented correctly, eCRM can save you money and
provides incremental sales. Your clients, customers and distributors want to interact with you using electronic means, but eCRM is much more than a suite of technologies. eCRM begins with strategy. Before implementing any CRM or eCRM project, i2Eye recommends that the team develop a strategy that identifies and illustrates where the incremental sales or cost savings will accrue from each
touchpoint and feature in the project. By focusing eCRM efforts on the areas with the greatest ROI, project leaders can demonstrate to executive level management that eCRM works.
eCRM ( Electronic Customer Relationship Management )
The online version of CRM that gives companies a way to conduct interactive, personalized communications with customers over both electronic and traditional channels.
Today, eCRM is focused on its vision to become the acknowledged worldwide price/value leader in providing imaging systems for the commercial printing and publishing markets. A major step in achieving this vision was the acquisition of the exclusive rights to the technology of Optronics International Corporation in 2000. Optronics, one of the companies in the worldwide Fong Brothers group of
graphic arts and printing companies, had developed high quality thermal imaging and proofing technologies, which became a significant addition to ECRM's portfolio of technologies. The acquisition of Optronics' technology also brought market-savvy international graphic arts entrepreneur Tony Fong to vice chairmanship of the ECRM Board of Directors.
eCRM is dedicated to satisfying customers by developing, manufacturing and marketing reliable, precise, state-of-the-art systems at highly competitive prices, capitalizing on rich research and development resources, partnerships with other technology developers, and well-integrated ISO 9001-registered quality management.
It’s time to stop being tentative! eServices have suddenly come of age both for suppliers and customers, and with this comes a need to re-assess our approach to this technology. This Atmyside paper makes a measured analysis - but arrives at a provocative conclusion. It claims that the days of carefully calculating ROI benefits are over - at least for today’s exciting range of web technologies.
It’s not that thesums don’t matter - it’s just that market expectations have moved on, and customers today won’t take your offerings seriously unless you can deliver easy-to-use web services as part of your channel methodology
Contact i2Eye to learn more about how eCRM can work in your organization and within your budget.
